ARE YOUR REASONS FOR BEING IN

BUSINESS:

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  • You wanted to make a lot of money?
  • Believed you would have more time for yourself and your family?
  • That you would not have to answer to others?

You'd better think again.

What are the six most common reasons these objectives are not met?

Poor management

Business people often fail to recognise what they don’t, and can't, do well at in business. Too often they resist or reject asking for help; to their detriment.

Insufficient capital

Owners underestimate how much money is required to make a successful business; not only the cost of starting, but the cost of staying in business.

Lack of core values

These are the things that people believe are important in the way they live and work. Most people do not understand the importance of values to their business.

Rapid growth and over expansion

Owners, entrepreneurs and leaders often confuse success with how fast they can expand. They don’t conduct thorough research to ensure they get the timing and funding right.

Lack of planning

It is critical for businesses to have a plan, including a clear strategy and unique value proposition. The vast majority never, never ever reach their potential because of this fundamental shortcoming.

Staffing

Guiding, setting expectations and outcomes, truly listening etc. while also handling office politics, silos and 'real world' problems are some of the issues most leaders do not simultaneously manage well.

WHO I COACH & MENTOR

Most business owners believe that the issues (problems) preventing them from growing are external factors; such as market opportunities, gaining new customers, product issues etc.

This is not the case. The issues - described in the column above - are largely internal and lie with the owner. The good news is, these problems are not only common to most businesses, but are highly predictable. I know, and this is supported by studies and research, when these problems are going to occur. You definitely need to know! My role is to support and motivate you; to encourage you to openly discuss your circumstances and needs. I help you focus and prioritise, while presenting an unbiased view. Importantly, I help you view the situation from a different perspective. To help you stay ahead of the problem, I draw on my coaching and business experience, allowing for an outcome that has been well thought through, discussed and analysed.

WHAT DIFFERENTIATES ME FROM OTHER COACHES?

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My

EXPERIENCE

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I started and ran my own businesses successfully for 30+ years. Having ‘been there’, I truly understand the numerous issues confronting my clients. My experience and expertise in ‘start-ups’ across different industries, growing them into viable companies and then exiting them successfully, can definitely help you to greater success in your business.

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No pre-made programs or questionnaires. I use an evidence based approach, i.e. systems thinking (examining the links and interactions making up your business), self-awareness (understanding you and your motives), and business competence (how you communicate and express yourself). Having a Masters in Business Coaching (UOW) helps me achieve this.

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My

APPROACH

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Family

BUSINESS

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Having worked with family members, I understand the dynamics between family, management and ownership in family run business. My expertise extends to developing and implementing business strategies, how to resolve disputes and the crucial planning for handing the business over to the next generation.

ONLY ONE ACTION IS REQUIRED

The printed word alone will never tell you if we can work well together; particularly in this unregulated market where anyone can call themselves a business coach.

There is an easy way to find out. Call and:

  • Listen ‘between the lines.’
  • Ask questions to help you decide whether you’ll feel comfortable in a coaching partnership with me.
  • I’ll gladly meet with you (in Sydney) - without any obligation - exploring your issues, showing you who I am and what I can offer you and your business.

Call me on 0411 680 070.

Sam

IT Industry • Owner
I have worked with Evan Goodman for over a year and find him very clear in all his communication. He focuses on what matters first and works methodically through each process to achieve the desired goal. I would definitely recommend him.

Leila

IT Industry • Owner
I would say he is the best business coach in Sydney, he will care about your business as his own, he is knowledgeable and smart. Well, as Evan always says, Value, Value Value!!! He's truly adding value to our business. One of the best decision we've ever made. He sees things/issues from different/better prospective that has always helped us make better decisions. And also as a person he is one of the nicest people on earth. A big thank you from GWM team.

Rachel

Advertising Industry • Partner
Evan really pushed us to think deeply about our business and the values that we believe in. There were some hard conversations, and we had to dig deep, but the clarity and unity we came away with made it a really worthwhile experience.

Tim

Advertising Industry • Owner & CEO
I would highly recommend Evan to anybody looking to not only improve their skills in the running their business but to also work out what they want the business to be and how to get there. The journey with Evan is challenging and hugely rewarding and ultimately touches and improves every part of your life and your relationships with others. It is life changing!

Cooper

Podcast Industry • Owner
Evan was a guest on a podcast I produced. His insights and tip for creating a solid culture and values in business has changed the way my business operates.

Nirmal

Web Design • Owner
Evan was always there for us at difficult times and he genuinely helped us overcome every obstacle on our way. He is a very clear communicator and leader who is extremely committed to helping his clients succeed. He cares for his client's business like his own which is what we love about him. We highly recommend his coaching services to all business owners who want to take their business to the next level.

Bryan

Hospitality Industry • Start-up Entrepreneur
Evan helped me to discover my potential and to put into place procedures so I could take advantage of the opportunities that presented themselves.

Frank

Psychologist • Owner
Evan is a down to earth person and a great allrounder as a business coach. What you throw at him, he will respond to like a champ. That is what you need as a small business owner, as we have many roles to fill and many areas to be good at, operationally and strategically. I certainly recommend him.

Neal

Hospitality/On-line • Owner
One of the benefits of my discussions with Evan is that he is able to bring a different perspective to the conversation. Having many viewpoints available when looking at issues is always helpful.

Saba

Web Design • Owner
Evan's business coaching has totally transformed our business and personal lives. Evan's experience and strategic coaching has helped us make important business decisions that if were not taken on time could have put our business in jeopardy. He is one of those business coaches who truly care about you and your business. No words can describe how thankful we are to Evan for his coaching and for the value that he has been adding to our business and lives.

Adiel

Accountant • Partner
As an accountant, I have referred numerous of my clients to Evan for business coaching - with great success. I understand the multiple challenges faced by small and medium businesses and believe most could do with a good business coach to assist them. They need look no further than Evan.

Ross

Printing Industry • General Manager
I have dealt with Evan Goodman on a professional level for over 10 years and I consider his knowledge on all matters of business to be second to none. My company is currently contracting Evan as a consultant on SEO/SEM matters and as usual his expertise is proving invaluable. I highly recommend Evan's services as a mentor, coach, advisor etc for anyone in business who needs help in areas unknown, or anyone who is looking to expand and is unsure about the next steps to take. Evan is very easy to deal with... and he just 'gets it'.

Lara

Film Industry • Owner
I have been working with Evan for about five years, with great success. He has a no-nonsense professional approach, is collaborative and in tune to those he is working with. I have no hesitation recommending him.

Toby

Photographer • Owner & Entrepreneur
When i first began working with Evan almost two years ago I had no idea just how much it would change my business for the better. Not only has my turnover trippled in that time, my ability to manage all areas of my business has grown beyond what I thought I was ever capable of. Evan is a powerhouse of knowledge and experience I simply couldn't run my business without and I would recommend him to anyone who feels they need an experienced 'sounding board' to grow their business.

Helen

Furniture Solutions • Owner
Evan Goodman has been our business mentor for several years now, and in that time our turnover has grown by 400%. With this expansion we have also faced new challenges, so it has been great to have Evan’s wise counsel in working through the options. He is also a genuinely nice guy.

Basil

Importer • Owner and Entrepreneur
I have known and worked with Evan for over 15 years. During that time, Evan always listen to my business challenges and came up with good ideas and solutions. I have valued Evan's experience gained from setting up and running several startup. He is good to talk to on Strategy and general operational and people issues. I would highly recommend Evan as a business coach and good all round experienced business person.

Patrick

Start-Up Entrepreneur
Evan Goodman has an incredible knowledge on all matters of business and listens carefully at all times. Therefore, I have no hesittion to highly recommend Evan as a mentor, advisor and coach.

Matthew

Beauty Industry • Sales Manager
My session with Evan was both challenging and refreshing. Within a short period of time Evan was able to understand and offer clear solutions to some of my business problems. He was able to quickly point out some of my " blind spots " and we created a thorough action plan which is producing quick results. I thoroughly appreciate Evan's direct and impactful style of communication and would highly recommend his services.

Jake

Fire & Safety • General Manager
Coaching with Evan was a great experience, he is very thorough and always managed to get through to the serious issues of whatever I was working on. Evan became a significant part of my development and I will certainly work with him in the future.

Brad

Construction Industry • Owner
My coaching experience with Evan has been truly exceptional! My business has been totally revitalised through Evans ability to skyrocket my leadership skills, honing in on the real issues. Evans coaching allows "me" to form the resolution through self reflection and open discussion. If your ready to transform your business, and your life, you NEED to see Evan.

Merryn

Beauty Industry • Owner
Evan Goodman is a great coach. He will improve your business. He always comes prepared and his coaching is considered and tailored to what you need. A worthwhile investment. The returns are huge. Evan knows his stuff. Recommended.

Will

Corporate Experiences • Owner
Owning and running a business for 10 years meant that we'd developed some bad habits and hit a flat patch. In just the first few sessions with Evan, he enabled me to highlight what needed improvement and how to get there. After 18 months the business is in a stronger and stable position and I've developed my leadership and business skills 10-fold. Evan will challenge you, question you and push you every step of the way...and you'll reap the rewards.

Rafi

Garden Supplies • Owner
Evan helped me to identify a business to purchase, assisted in due diligence advice and negotiations, as well as post-purchase advice and guidance. It was a very successful experience. He has great contacts and is very easy to work with. Highly recommend his service.

Phil

Construction Industry • Partner
Working with Evan on a regular basis, made me appreciate how talking through business issues for growth and development is very worthwhile. He gave me clarity and identified problem areas to work on (if not solve). He has a genuine, empathetic approach, appreciates honesty, has high values and is someone I found very easy to talk to. I would highly recommend his methodology.

James

Equipment manufacturer • Owner
I have no hesitation in referring Evan as a Business Coach and Mentor, Evan's approach is ethical, effective and inspirational. This advice and support Evan gave, provided me the extra edge to make some extremely tough calls, but i'm reaping the benefit now. Thank you Evan, look forward to keeping in touch.

Michelle

Ergonomic Furniture • COO
I have been fortunate to receive coaching with Evan for the past year. I have found Evan to be very knowledgable about all facets of business. Every session has been thought provoking, educational and at times a gentle push out of my comfort zone, which has benefited my growth immensely. Since working with Evan, I feel I have gained excellent leadership skills that has allowed me to grow within the business and beyond. I would highly recommend Evan to anyone who is in business or would like to achieve any business goals.

Mike

Recruitment Industry • Owner
Evan has been a terrific support over the many years that I have known him. Most importantly, he listens and does not judge. Instead, he always provides considered feedback and advice that has proven to be valuable in both my personal and business life.

Neil

Beauty Products • Owner
After collaborating with Evan for several months, and am struck by the enormous value that coaching, and Evan in particular, provides. I recommend him strongly to my executive clients.

Freddie

Psychotherapist • Owner
Evan has the ability to really get to the heart of a problem and ask the right questions, which in turn gets you to think about it in a whole new light. His advice is always honest, direct and knowledgable and I would have no hesitation in recommending his services

Catherine

Education Industry • Owner
Evan brings a wealth of experience & business acumen that allows him to understand your business needs. I have found Evan to be professional and a great coach as he knows how to really get to the source of an issue through effective questioning.

Guy

Importation • Owner
A fantastic coach. Was there when I really needed him and helped me through a difficult time. I would highly recommend him.

ARE YOUR REASONS FOR BEING IN

BUSINESS:

30px
  • You wanted to make a lot of money?
  • Believed you would have more time for yourself and your family?
  • That you would not have to answer to others?

You'd better think again.

What are the six most common reasons these objectives are not met?

Poor management

Business people often fail to recognise what they don’t, and can't, do well at in business. Too often they resist or reject asking for help; to their detriment.

Insufficient capital

Owners underestimate how much money is required to make a successful business; not only the cost of starting, but the cost of staying in business.

Lack of core values

These are the things that people believe are important in the way they live and work. Most people do not understand the importance of values to their business.

Rapid growth/expansion

Owners, entrepreneurs and leaders often confuse success with how fast they can expand. They don’t conduct thorough research to ensure they get the timing and funding right.

Lack of planning

It is critical for businesses to have a plan, including a clear strategy and unique value proposition. The vast majority never, never ever reach their potential because of this fundamental shortcoming.

Staffing

Guiding, setting expectations and outcomes, truly listening etc. while also handling office politics, silos and 'real world' problems are some of the issues most leaders do not simultaneously manage well.

WHO I COACH & MENTOR

Most business owners believe that the issues (problems) preventing them from growing are external factors; such as market opportunities, gaining new customers, product issues etc.

This is not the case. The issues - described in the column above - are largely internal and lie with the owner. The good news is, these problems are not only common to most businesses, but are highly predictable. I know, and this is supported by studies and research, when these problems are going to occur. You definitely need to know! My role is to support and motivate you; to encourage you to openly discuss your circumstances and needs. I help you focus and prioritise, while presenting an unbiased view. Importantly, I help you view the situation from a different perspective. To help you stay ahead of the problem, I draw on my coaching and business experience, allowing for an outcome that has been well thought through, discussed and analysed.

WHAT DIFFERENTIATES ME FROM OTHER COACHES?

My

EXPERIENCE

I started and ran my own businesses successfully for 30+ years. Having ‘been there’, I truly understand the numerous issues confronting my clients. My experience and expertise in ‘start-ups’ across different industries, growing them into viable companies and then exiting them successfully, can definitely help you to greater success in your business.

My

APPROACH

No pre-made programs or questionnaires. I use an evidence based approach, i.e. systems thinking (examining the links and interactions making up your business), self-awareness (understanding you and your motives), and business competence (how you communicate and express yourself). Having a Masters in Business Coaching (UOW) helps me achieve this.

Family

BUSINESS

Having worked with family members, I understand the dynamics between family, management and ownership in family run business. My expertise extends to developing and implementing business strategies, how to resolve disputes and the crucial planning for handing the business over to the next generation.

Sam

IT Industry • Owner
I have worked with Evan Goodman for over a year and find him very clear in all his communication. He focuses on what matters first and works methodically through each process to achieve the desired goal. I would definitely recommend him.

Leila

IT Industry • Owner
I would say he is the best business coach in Sydney, he will care about your business as his own, he is knowledgeable and smart. Well, as Evan always says, Value, Value Value!!! He's truly adding value to our business. One of the best decision we've ever made. He sees things/issues from different/better prospective that has always helped us make better decisions. And also as a person he is one of the nicest people on earth. A big thank you from GWM team.

Rachel

Advertising Industry • Partner
Evan really pushed us to think deeply about our business and the values that we believe in. There were some hard conversations, and we had to dig deep, but the clarity and unity we came away with made it a really worthwhile experience.

Tim

Advertising Industry • Owner & CEO
I would highly recommend Evan to anybody looking to not only improve their skills in the running their business but to also work out what they want the business to be and how to get there. The journey with Evan is challenging and hugely rewarding and ultimately touches and improves every part of your life and your relationships with others. It is life changing!

Cooper

Podcast Industry • Owner
Evan was a guest on a podcast I produced. His insights and tip for creating a solid culture and values in business has changed the way my business operates.

Nirmal

Web Design • Owner
Evan was always there for us at difficult times and he genuinely helped us overcome every obstacle on our way. He is a very clear communicator and leader who is extremely committed to helping his clients succeed. He cares for his client's business like his own which is what we love about him. We highly recommend his coaching services to all business owners who want to take their business to the next level.

Bryan

Hospitality Industry • Start-up Entrepreneur
Evan helped me to discover my potential and to put into place procedures so I could take advantage of the opportunities that presented themselves.

Frank

Psychologist • Owner
Evan is a down to earth person and a great allrounder as a business coach. What you throw at him, he will respond to like a champ. That is what you need as a small business owner, as we have many roles to fill and many areas to be good at, operationally and strategically. I certainly recommend him.

Neal

Hospitality/On-line • Owner
One of the benefits of my discussions with Evan is that he is able to bring a different perspective to the conversation. Having many viewpoints available when looking at issues is always helpful.

Saba

Web Design • Owner
Evan's business coaching has totally transformed our business and personal lives. Evan's experience and strategic coaching has helped us make important business decisions that if were not taken on time could have put our business in jeopardy. He is one of those business coaches who truly care about you and your business. No words can describe how thankful we are to Evan for his coaching and for the value that he has been adding to our business and lives.

Adiel

Accountant • Partner
As an accountant, I have referred numerous of my clients to Evan for business coaching - with great success. I understand the multiple challenges faced by small and medium businesses and believe most could do with a good business coach to assist them. They need look no further than Evan.

Ross

Printing Industry • General Manager
I have dealt with Evan Goodman on a professional level for over 10 years and I consider his knowledge on all matters of business to be second to none. My company is currently contracting Evan as a consultant on SEO/SEM matters and as usual his expertise is proving invaluable. I highly recommend Evan's services as a mentor, coach, advisor etc for anyone in business who needs help in areas unknown, or anyone who is looking to expand and is unsure about the next steps to take. Evan is very easy to deal with... and he just 'gets it'.

Lara

Film Industry • Owner
I have been working with Evan for about five years, with great success. He has a no-nonsense professional approach, is collaborative and in tune to those he is working with. I have no hesitation recommending him.

Toby

Photographer • Owner & Entrepreneur
When i first began working with Evan almost two years ago I had no idea just how much it would change my business for the better. Not only has my turnover trippled in that time, my ability to manage all areas of my business has grown beyond what I thought I was ever capable of. Evan is a powerhouse of knowledge and experience I simply couldn't run my business without and I would recommend him to anyone who feels they need an experienced 'sounding board' to grow their business.

Helen

Furniture Solutions • Owner
Evan Goodman has been our business mentor for several years now, and in that time our turnover has grown by 400%. With this expansion we have also faced new challenges, so it has been great to have Evan’s wise counsel in working through the options. He is also a genuinely nice guy.

Basil

Importer • Owner & Entrepreneur
I have known and worked with Evan for over 15 years. During that time, Evan always listen to my business challenges and came up with good ideas and solutions. I have valued Evan's experience gained from setting up and running several startup. He is good to talk to on Strategy and general operational and people issues. I would highly recommend Evan as a business coach and good all round experienced business person.

Patrick

Start-Up Entrepreneur
Evan Goodman has an incredible knowledge on all matters of business and listens carefully at all times. Therefore, I have no hesittion to highly recommend Evan as a mentor, advisor and coach.

Matthew

Beauty Industry • Sales Manager
My session with Evan was both challenging and refreshing. Within a short period of time Evan was able to understand and offer clear solutions to some of my business problems. He was able to quickly point out some of my " blind spots " and we created a thorough action plan which is producing quick results. I thoroughly appreciate Evan's direct and impactful style of communication and would highly recommend his services.

Jake

Fire & Safety • General Manager
Coaching with Evan was a great experience, he is very thorough and always managed to get through to the serious issues of whatever I was working on. Evan became a significant part of my development and I will certainly work with him in the future.

Brad

Construction Industry • Owner
My coaching experience with Evan has been truly exceptional! My business has been totally revitalised through Evans ability to skyrocket my leadership skills, honing in on the real issues. Evans coaching allows "me" to form the resolution through self reflection and open discussion. If your ready to transform your business, and your life, you NEED to see Evan.

Merryn

Beauty Industry • Owner
Evan Goodman is a great coach. He will improve your business. He always comes prepared and his coaching is considered and tailored to what you need. A worthwhile investment. The returns are huge. Evan knows his stuff. Recommended.

Will

Corporate Experiences • Owner
Owning and running a business for 10 years meant that we'd developed some bad habits and hit a flat patch. In just the first few sessions with Evan, he enabled me to highlight what needed improvement and how to get there. After 18 months the business is in a stronger and stable position and I've developed my leadership and business skills 10-fold. Evan will challenge you, question you and push you every step of the way...and you'll reap the rewards.

Rafi

Garden Supplies • Owner
Evan helped me to identify a business to purchase, assisted in due diligence advice and negotiations, as well as post-purchase advice and guidance. It was a very successful experience. He has great contacts and is very easy to work with. Highly recommend his service.

Phil

Construction Industry • Partner
Working with Evan on a regular basis, made me appreciate how talking through business issues for growth and development is very worthwhile. He gave me clarity and identified problem areas to work on (if not solve). He has a genuine, empathetic approach, appreciates honesty, has high values and is someone I found very easy to talk to. I would highly recommend his methodology.

James

Equipment manufacturer • Owner
I have no hesitation in referring Evan as a Business Coach and Mentor, Evan's approach is ethical, effective and inspirational. This advice and support Evan gave, provided me the extra edge to make some extremely tough calls, but i'm reaping the benefit now. Thank you Evan, look forward to keeping in touch.

Michelle

Ergonomic Furniture • COO
I have been fortunate to receive coaching with Evan for the past year. I have found Evan to be very knowledgable about all facets of business. Every session has been thought provoking, educational and at times a gentle push out of my comfort zone, which has benefited my growth immensely. Since working with Evan, I feel I have gained excellent leadership skills that has allowed me to grow within the business and beyond. I would highly recommend Evan to anyone who is in business or would like to achieve any business goals.

Mike

Recruitment Industry • Owner
Evan has been a terrific support over the many years that I have known him. Most importantly, he listens and does not judge. Instead, he always provides considered feedback and advice that has proven to be valuable in both my personal and business life.

Neil

Beauty Products • Owner
After collaborating with Evan for several months, and am struck by the enormous value that coaching, and Evan in particular, provides. I recommend him strongly to my executive clients.

Freddie

Psychotherapist • Owner
Evan has the ability to really get to the heart of a problem and ask the right questions, which in turn gets you to think about it in a whole new light. His advice is always honest, direct and knowledgable and I would have no hesitation in recommending his services

Catherine

Education Industry • Owner
Evan brings a wealth of experience & business acumen that allows him to understand your business needs. I have found Evan to be professional and a great coach as he knows how to really get to the source of an issue through effective questioning.

Guy

Importation • Owner
A fantastic coach. Was there when I really needed him and helped me through a difficult time. I would highly recommend him.

TAKE THE FIRST STEP... CALL ME

The printed word alone will never tell you if we can work well together; particularly in an unregulated market where anyone can call themselves a business coach, regardless of tertiary qualifications or whether they ever owned their own business.

There is an easy way to find out. Call me on 0411 680 070. Listen ‘between the lines.’ Ask the kinds of questions that will let you know whether you’ll feel comfortable in a coaching partnership with me. I will gladly spend time talking and meeting with you (I am based in Sydney) - without any obligation - exploring your issues, offering suggestions and showing you who I am and what I can offer you and your business.