Category: Small Business Tips

Delegation vs. Empowerment

Delegation is good but empowerment is better. Building a business is like one big project in delegation. In the beginning you wear all of the hats and as cash flow allows you methodically hire and train others to do things you no longer have time…

Identifying your target market

Trying to satisfy a wide range of different needs is rarely effective. Splitting your customers into different groups of similar people will enable you to market your products or services specifically to the ones that will be most profitable to you. Identifying your target market…