5 Tips to Help You Escape Social Media Anxiety as a Small Business Owner
Small business owners tend to find social media useful as a way to stay in touch with their customer base. Social media engagement, however, often leads to stress. Many business owners take care of their social media on their own and tend to feel inadequate,…
Why Starting a Business can Create Strain on your Mental Health
Becoming an entrepreneur and starting your own business is like a child taking their very first steps. You will make mistakes, have downfalls, and experience hardship but whilst this may cause immense stress, it is not all negative. With perseverance and a major positive attitude,…
5 ways to use the EOY downtime to your advantage
While it’s still important you take a well-earned break to recharge and refuel this holiday season, there are plenty of things you can also use the quiet time for, such as improving business processes, researching new markets or nurturing fresh business ideas. We spoke with…
How to set up your business idea online before setting up a physical storefront
Setting up a physical storefront can be a stroke of genius or a sign of madness. The whole world is caught up in the current COVID pandemic and the economy is experiencing unprecedented ebbs and flows – is either a stroke of genius or a…
Bring People and Ideas Together with Conversations – Real Conversations
George Bernard Shaw pointed out that “the single biggest problem in communication is the illusion that it has taken place.” Communicating is an integral part of our everyday life. We talk for several hours to people each day while we also communicate through emails, texts…
Are you a level 1 or 2 thinker?
Decision making is as much art as science. The goal, if we have one, is not to make perfect decisions but rather to make better decisions than average. To do this we require either good luck or better insight. And since luck isn’t really much…
Tips for optimising your small business
Have you been operating your business for a while now, and have the lingering feeling that things could just be doing better than they currently are? I often talk to people just like you, and it’s all about making a decision to really be strategic…
Delegation vs. Empowerment
Delegation is good but empowerment is better. Building a business is like one big project in delegation. In the beginning you wear all of the hats and as cash flow allows you methodically hire and train others to do things you no longer have time…
Most small-business owners aren’t planning ahead
The vast majority of businesses in Australia are small businesses and many of those are family owned operations or partnerships. Unlike large companies, small businesses and partnerships without solid succession plans often fail when the owner or a senior-level partner retires, becomes incapacitated or dies….
5 Ways to See If Your Business Integrity is Showing
As an entrepreneur, your personal integrity is critical for getting and keeping the support of investors and team members, and your company’s integrity is critical for getting and keeping customers and vendors. But in a practical sense, what does that really mean? Most definitions of…
Identifying your target market
Trying to satisfy a wide range of different needs is rarely effective. Splitting your customers into different groups of similar people will enable you to market your products or services specifically to the ones that will be most profitable to you. Identifying your target market…