Evan Goodman

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9 Tips Any Entrepreneur Can Use to Improve Their Customer Service

The quality of your customer service will determine much of your startup’s success. Treat your consumers well and not only will they come back for more, they will be more willing to overlook the inevitable hiccup in your service. Fortunately, there is much you can do to refine your customer service program. Here are 9 …

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5 Tips to Help You Escape Social Media Anxiety as a Small Business Owner

Small business owners tend to find social media useful as a way to stay in touch with their customer base. Social media engagement, however, often leads to stress. Many business owners take care of their social media on their own and tend to feel inadequate, or not fully capable in that capacity. Managing social media …

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Why Starting a Business can Create Strain on your Mental Health

Becoming an entrepreneur and starting your own business is like a child taking their very first steps. You will make mistakes, have downfalls, and experience hardship but whilst this may cause immense stress, it is not all negative. With perseverance and a major positive attitude, you may very well push past these issues and thrive. …

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How to set up your business idea online before setting up a physical storefront

Setting up a physical storefront can be a stroke of genius or a sign of madness. The whole world is caught up in the current COVID pandemic and the economy is experiencing unprecedented ebbs and flows – is either a stroke of genius or a sign of madness.  A genius understands that some customers enjoy …

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Adaptive Leadership Is What We Need Right Now

The uncertain times brought on by the ongoing COVID-19 poses unique and new leadership challenges to public health specialists and business leaders. Clearly, the right kind of leadership determines the success of nations and humanity in times of multi-dimensional and complex crises. Leaders are expected to provide exceptional leadership even as socio-economic foundations are being …

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How to Motivate Staff – Insights in to Vroom’s Expectancy Theory

Developed in 1964, Vroom realized that performance in the workplace was based on factors impacting the individuals. These included knowledge, abilities, experience, and personality. However, regardless of these factors if the three crucial variables were fulfilled each employee would be motivated to perform at a higher level to make things better for themselves. The first …

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Bring People and Ideas Together with Conversations – Real Conversations

George Bernard Shaw pointed out that “the single biggest problem in communication is the illusion that it has taken place.” Communicating is an integral part of our everyday life. We talk for several hours to people each day while we also communicate through emails, texts and video calls. A study shows that we spend more …

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How to turn grumpy employees into satisfied employees – insights from Herzberg’s two-factor theory

Hand on your heart – ask yourself -are you totally satisfied with your job? You are not likely to be all that dissatisfied, after all, the job pays the bills and most of the people who you workd with ‘ok’. However, you are unlikely to be ‘super happy’.  A study by Deloitte revealed that meaningful …

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How SME’s Can Manage Millennials

I recently had the pleasure of being interviewed by Leigh Johnston from Employsure as to how small business owners can recruit, manage, and retain millennial employees. It is called “Managing Millennials with …….”.  My interview is 2nd and starts at 18 minutes. You can listen to it below.    

5 Ways In Which To Better Manage Employees In Your Small Business

Your employees are the core of your business. Proper management and leadership is key to ensuring they offer their best in the smooth running of your business. Regardless of their individual, or combined skills, when staff are not well served by good management, they cannot perform at their best. Consider the following: Establish a Strong …

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5 Relationship-Saving Things You Should Remember Before Starting a Small Business with Friends

A lot of things are more fun with friends, and small businesses are no exception. There’s nothing like going to the office and working with people you’ve known and trusted your whole life. Unfortunately, a small business is a stressful endeavor, one that can damage relationships irreparably if you’re not careful. There are a few …

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5 Crucial Mistakes Entrepreneurs Should Avoid When Buying an Existing Business

You’ve decided to purchase an existing business. You have fresh ideas and plans to make your new venture a booming success. Before you jump in with unbridled passion, it is imperative you check your ego at the door and consider the costly mistakes your enthusiasm might be leading you towards. Following are five don’ts you …

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5 Factors Entrepreneurs Need to Face Before Making the Leap to Entrepreneurship

That tiny voice in the back of your head is growing louder. Those aspirations of building your own business are becoming too hard to ignore. If your heart, or head, is telling you the time is right to make the leap into entrepreneurship, there are a number of factors you need to contemplate first. Consider …

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Most small-business owners aren’t planning ahead

The vast majority of businesses in Australia are small businesses and many of those are family owned operations or partnerships. Unlike large companies, small businesses and partnerships without solid succession plans often fail when the owner or a senior-level partner retires, becomes incapacitated or dies. What’s more, problems can arise when partners no longer get …

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5 Ways to See If Your Business Integrity is Showing

As an entrepreneur, your personal integrity is critical for getting and keeping the support of investors and team members, and your company’s integrity is critical for getting and keeping customers and vendors. But in a practical sense, what does that really mean? Most definitions of integrity include something like “the quality of being honest and …

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